Marketing Research Essentials,
5th Edition
ISBN-10 : 0-471-68476-7
ISBN-13 : 978-0-471-68476-3
作者 : McDaniel Gates 著
精/平裝 : 平裝
定價 : $ 1100
Marketing Research Essentials, Fifth Edition gives students a taste of what marketing research is really like - the good, the bad and the ugly. In this scaled down version, the authors focus toward the practice of marketing research....
 Marketing
Management: Text and Cases, 7th Edition
ISBN-10 : 0-471-33238-0
ISBN-13 : 978-0-471-33238-1
作者 : Dalrymple 著
精/平裝 : 精裝
定價 : $ 1250
New Applying...to and Integrating...with features highlight topical marketing and business curriculum integration throughout the text. The "Applying...to" margin notations point out integration
of important marketing areas such as ...
Global Marketing Management,
3rd Edition
(International Edition)
ISBN-10 : 0-471-45187-8
ISBN-13 : 978-0-471-45187-7
作者 : Kotabe
精/平裝 : 平裝 定價 :
$1250
Global Marketing Management offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and Helsen emphasize the multilateraL..
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